St Pierre Debuts In The UAE Foodservice Market Securing Distribution With Bidfood UAE

Bidfood UAE, a leading multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group – today announced it has signed a distribution agreement with St. Pierre, America’s number one brioche brand and the fastest-growing bakery brand in the UK. As part of the agreement, Bidfood UAE will now supply St Pierre Brioche Burger Buns to the foodservice sector nationwide and will launch St. Pierre Seeded Brioche Burger Buns and St Pierre Sliced Brioche Loaf from March 2022.

Commenting, Hisham Al Jamil, Bidfood Middle East CEO said, “We are delighted to partner with St. Pierre, a brand whose quality and excellence lives up to the reputation. It is well-aligned with Bidfood UAE’s mission to provide distribution solutions that meet our customers’ unique needs by delivering top quality products, innovative brands and superior service. This partnership will allow us to respond to increasing demand for bakery products in the UAE, further strengthening our foodservice offering in the region.”

Mark Frossell, Commercial Manager for St Pierre, said, “Our expansion into the foodservice sector with Bidfood UAE is part of our mission to help make premium, quality products accessible to everyone. Taste is key in bakery – purchase drivers start with the flavour and independent taste tests consistently place our brioche ahead of competitors for texture, appearance and flavour. That’s key to every audience, regardless of the context in which they come to experience the St Pierre brand, but it’s especially important to foodservice operators who rely on consistent product quality. Offering a superior product means we can elevate meals and deliver an experience that helps to make ‘everyday’ magnifique.”