Samsung Pay Expands In The UAE With New Bank Partnerships

Samsung is further enhancing UAE customers’ mobile payment experience by collaborating with First Abu Dhabi Bank (FAB) and Abu Dhabi Islamic Bank (ADIB) to enable access to Samsung Pay, the leading digital payment and digital wallet solution. The two new issuer partnerships extend Samsung Pay’s partnership ecosystem to offer greater flexibility, access, and choice for customers, while also accelerating mobile payment adoption.

As part of the agreement, all FAB’s Mastercard and Visa Credit, Debit and Prepaid cards FAB’s Mastercard and Visa Credit, Debit and Prepaid cards as well as ADIB Visa covered cards are now live on Samsung Pay. Samsung Pay is a simple and intuitive mobile payment service, which ensures swift and secure transactions for customers who can just swipe or tap their credit or debit cards to make purchases almost anywhere.

“Our partnership with FAB and ADIB as a payment enabler is an integral part of the digital solution Samsung Pay offers in the tech-forward UAE market and an additional guarantee of the quality of service that our customers are accustomed to and expect from us,” said Mohammad Gharaibeh, Head of Enterprise, Mobile Business at Samsung Gulf Electronics], at Samsung Gulf Electronics. “We are confident that the Samsung Pay service will further drive growth and increase the use of digital card applications within these financial institutions and ensure that its user experience is hassle-free from start to finish.”

Samsung Pay works with Samsung’s patented Magnetic Secure Transmission (MST) technology as well as with Near Field Communication (NFC). MST replicates a card swipe by wirelessly transmitting magnetic waves from the supported Samsung device to a standard card reader. Through MST, Samsung Pay will work seamlessly on most point of sale terminals in the UAE. The UAE was the first country in the Middle East to introduce the service and the 14th in the world, following successful launches in the United States, Korea, Russia and more.

“FAB is focused on providing cutting-edge digital financial solutions to customers, and our partnership with Samsung is a significant part of our efforts to create a cashless future in the UAE. We are delighted to be partners in the innovative Samsung Pay service – a solution that offers unparalleled choice, flexibility, and security to customers, and a valuable addition to the payments market in the country,” said Danielle Murrie, SVP and Head of Retail Products, FAB.

“An increasing number of customers want the freedom to buy when, where and how they please — at merchants they trust and with the least amount of friction. We are delighted to partner with Samsung Pay to offer enhanced digital financial services for everyday life – in order to address growing consumer demand for a seamless checkout experience,” said Philip King, Global Head of Retail at ADIB.

In the UAE, Samsung Pay has created a new way to engage customers by offering them a new, secure way to make payments while also helping consumers keep track of their spending.