New Generation Of ‘Cosmopolitan’ Shoppers Targeted In MAGRABi’s Doctor M Expansion Plans

MAGRABi Retail Group, the Middle East’s leading eyewear retailer, today unveils its new ambitious plans for the expansion of its lifestyle banner, Doctor M. This strategic move will enable the Group to meet the growing consumer demand in the eyewear category by further extending its presence and offerings across the Middle East.

Doctor M, a chain of new generation multi-brand eyewear stores, has rapidly established itself as one of the fastest growing retail networks in the region. Since its inception in 2021, the banner has expanded from five to 60 stores across Saudi Arabia, the UAE, Qatar, and Egypt. By the end of this year, the Group plans to increase this number to over 80 stores, reinforcing its footprint across key markets.

Launched by the MAGRABi Retail Group in 2021 in Saudi Arabia, Doctor M now employs over 300 staff members across the Middle East region.

Over the past year, the brand has successfully executed its growth strategy, doubled its number of stores and achieved a remarkable 160% revenue growth in Q1 2024 compared to the same period last year. This outstanding performance not only exceeds expectations but also underscores the robust growth trajectory of Doctor M and the wider MAGRABi Retail Group, as highlighted in the Group’s business update in March 2024.

The ongoing expansion is underpinned by MAGRABi Retail Group’s proprietary data on evolving consumer trends in the Middle East. This data-driven approach ensures that Doctor M remains at the forefront of meeting the needs of a new generation of cosmopolitan shoppers as a leading purveyor of affordable-luxury eyewear brands.

Doctor M’s stores invite clients to step into a new urban hotspot which exudes happiness and offers a diverse range of own-brands, as well as a wide selection of popular lifestyle brands such as AllSaints, Ray-Ban, Prada Linea Rossa, Dolce & Gabbana, Swarovski, Burberry, Oakley and Carrera; and trending independent labels such as Woody’s, Eyepetizer, Izipizi, and MODO.

Store interiors offer a refreshing retail experience, creating an aura of joy, warmth, and tranquility that exemplifies Doctor M’s lifestyle positioning. Interactive elements encourage clients to engage with products. Woven into the stores’ DNA are distinctive zones such as the ‘Discovery’ area, which is dedicated to in dependent, trending, and new brands. This area is designed to attract clients as soon as they enter. The ‘Optical Ceremony’ is a station manned by one of our optometrists and dedicated to all things vision, including eyewear and clear contact lenses. The ‘Consultation’ zone provides a casual and relaxed setting for general eyewear fashion consultations with clients, offering advice on personal styles and eyewear. Additionally, private ‘MTest’ areas allow clients to receive complimentary eye tests from MAGRABi’s expert optometrists.

Doctor M’s philosophy, encapsulated in its mantra “Find Joy”, encourages customers to approach life with curiosity, optimism, and gratitude. The brand celebrates and empowers a new generation of cosmopolitan shoppers who are driving change in key cities across the region.

YasserTaher, CEO of MAGRABi Retail Group, commented: “The Group has continued to outperform the sector during challenging market conditions. Doctor M has contributed invaluably to our continued success, disrupting the category and becoming one of its leading players. We are excited to continue ourevolutionandlookforwardtobeingabletoserveevenmorecustomersthroughout2024andahead.”

Souha Hasan, Vice President of Mainstream Businesses at MAGRABi Retail Group, added: “We are delighted to be able to bring Doctor M’s positivity and one-of-a-kind concept to a new generation of consumers. As we roll out our new stores our established fusion of optical excellence and lifestyle will continue to be at the forefront of all we do, providing a truly unique interactive experience.”