Mom Store An Innovative Retail & E-Commerce Concept For Parents Launches In The UAE

Lals Group is proud to announce the launch of Mom Store, an experiencial omni-channel new concept for everything Mom, Baby and Kids. Mom Store is a delightful concept shoppable at mom’s convenience – in Mall or online.  Designed, nurtured and delivered as a smarter shopping experience for moms and dads, the brand offers a broad selection of handpicked world-class brands, trusted products for every kind of parent, and innovative experiences all under its umbrella.

The Mom Store large format flagship store is now open at City Centre Mirdif, and will be opening soon at The Dubai Mall and Mall of the Emirates. The flagship store features a digitainment and soft play area to keep the littles ones busy, while moms can sit back and enjoy the purpose-built ‘Mom’s Lounge’, conveniently browsing through the entire range of products on handheld tablets for a thoroughly relaxing shopping experience. Everything a mom could possibly need will be within reach, from essential babywear, occasion wear, maternity wear and footwear to toys and accessories. The momstore.com website will offer access to an even wider selection of items – trusted global and local brands, heritage labels, innovative gadgets and limited edition features for the mom of today.

The brand offers something for kids of every age, from newborns to teenagers of up to 14 years. These include diverse categories such as toys and learning, school and education, health and safety, feeding and nursing, boys’ and girls’ fashion and a whole lot more.

Expect exclusive ‘first to UAE’ brands known for their quality and engineering excellence like iCandy, the British stroller brand famous for its stylish prams and baby travel products loved by celebrities including Victoria Beckham; as well as value European standard products like the Kikkaboo collection of baby strollers, car seats, tricycles, playpens, highchairs, walkers and soft toys.

Moms and dads can even find heritage children’s clothing brands they know and love such as Carter’s and Oshkosh, as well as a few local and international high street and up market brands such as Little Me, Bebcare emission-free baby monitors and Babyhood innovative baby furniture.

Tina Oberoi, Chief Operating Officer (COO) of Mom Store says: “We are thrilled to announce the launch of Mom Store here in the UAE.  A delightful destination for Moms and Moms to be. It’s made for Moms, by Moms and if Retail can be therapeutic – we believe this will be it – the place for all her mom things.  We are excited to watch Mom Store’s journey to success.

As a part of the Lals Group, Mom Store brings with it the proud legacy of over 40 years of consumer trust and retail experience in the GCC.

Our beliefs are rooted in strong values of community service. Mom Store is honoured to partner with Dubai Cares to support girls education in Uganda.

Mom Store is pleased to partner with Mediclinic to bring professional advise to our Moms for all the big questions and the little ones too.

Mom store is a concept very, very close to my heart. To all the Moms out there .. this one is for you”

Mom Store sees itself as a true partner in the hectic yet rewarding journey of parenthood. It aims to create a community that brings like-minded mothers together to connect and share their own paths to motherhood, and feel more empowered. Helping moms go from expectant to experienced, Mom Store is a safe space to learn, grow, find inspiration, and a bit of convenience to truly enjoy the precious moments of momhood, and do some good along the way.