Marketing Tips You Won’t Have Thought Of

Marketing your business is almost as important as having a great idea for the business itself. After all, if you can’t reach your customers and engage with them in the right way, then they’ll never get to know about or use your product or service. There’s no point at all in running a business that doesn’t make any profit, so we’re here to spice up your current marketing plan. There are certain tried and true methods that we all know about, but these ideas are a little more unusual. Give them a try and we bet you won’t be disappointed.

Professional Reviews

everybody knows that getting your customers to review you, in order to bolster your star rating on Google, create a mind-blowing testimonials page, or just gather some new customers in their friends and acquaintances is one of the best methods of marketing. However, very few of us consider getting a professional to write a review for us. We’re not talking about paying for fake reviews, but rather having someone who really knows their stuff take a close look at your business and let the world know what’s great (and indeed not so great) about it. Before you get that review, make sure that you’ve ironed out any flaws that you can find and then watch the orders roll in as a professional review site spreads the word.

The truth is, that getting professionally reviewed is a simple enough idea, but many businesses fail to realise one of the biggest benefits that could come from a professional review. Rather than just the review itself being able to appear on a website that receives more hits than yours immediately exposes you to a whole new, larger, customer base. For example, in the world of online casinos, there are lots of websites that are dedicated to finding and reviewing the best online casinos for their customers. Arabian Betting has a huge following in the Arabic world and beyond, so a listing on their website can open up doors for online casinos that are looking specifically for this demographic. Your business might not be a casino, but you can use this technique for literally any business. Just find the experts in your sector and approach them with your business, asking if they would care to review you.

Host a Webinar

This tip might not work for absolutely every business, but before you count yourself out, consider it carefully. A lot of people immediately switch off when they think about hosting a webinar because they don’t believe that they have expertise that could fill a whole thirty minutes to an hour. However, consider the last conversation that you had about your business, with someone who didn’t really know anything about it. Do you think they learned something? If we’re honest with ourselves, most of us really are experts in our field of business and therefore, we have something to teach people. Identify the knowledge that you already have that others might find useful and see if you can build a webinar around it.

If you run a business in the fashion sector, then you might have particularly deep knowledge of sourcing dyes, or creating bespoke knitwear. These might seem like everyday tasks to you, but the wealth of knowledge that you have acquired is more than enough to fill a webinar. Those who sign up to your webinar might be fashion students, home sewers, or those wanting to use fashion more sustainably. You’d be surprised at how many people are interested in niche subjects, so make the most of it! Once you’ve hosted your webinar, be sure to use all of the emails as part of your mailing list and keep your inbox open to questions. Inspired people become customers more often than you’d think.

Reward Funny

All too often, the marketing plan becomes an endlessly complex and, to be honest, pretty boring piece of text. Injecting a bit of fun back into your marketing plan might not generate the best results on its own, but your renewed enthusiasm for marketing will more than make up for that. With that said, you can generate some pretty good results from a humorous caption competition. Social media is the perfect place for experimental marketing and posting a photo of your product, ideally one that a conversation can be generated around, and asking your followers to caption it for you is just the sort of thing you should be experimenting with. Reward the follower who comes up with the funniest caption with a free product, or a free taster session of your service. Don’t forget to tweet or post about it when you choose the winner. You could even stretch the content further to make a whole blog post about their experience.