Making It On Amazon Egypt: Register Your Brand And Create Custom Product Pages

Are you thinking of selling your brand online? Consider building an Amazon online store. Amazon is one of Egypt’s most (if not the most) visited online marketplaces.

 Amazon online stores in Egypt have access to millions of potential online shoppers. Semrush says Amazon Egypt had 14.7 million organic visitors in January 2024.

 But Why Build an Amazon Online Store?

When you want to sell online, you can sell on a platform like Amazon or from your website. Each has its pros and cons, but building an Amazon store is the easier way to start.

 Building an online store on Amazon is akin to putting up a stall in a high-traffic mall. People coming into the mall may not necessarily know who you are. However, when they see you in there, they may – out of curiosity – check your store out. If they like what they see, they may buy something.

 When you build an online store on Amazon, you can put your business in front of the marketplace’s millions of customers. Even if just a tiny fraction of its enormous user base checks out your online store and becomes customers, that can translate to a significant amount of revenue.

 In contrast, if you sell from your website, you must start with zero traffic. You may eventually get people onto your stand-alone online shop. However, you’ll have to spend quite a lot of time and effort in online marketing and advertising to make that happen.

 Furthermore, Amazon has advanced store-building tools that will make launching your brand and building a unique storefront easier. Your store doesn’t have to look like all the other stores.

When you master Amazon’s store-building tools, you can create a storefront that looks like a stand-alone e-commerce shop.

 If you’re ready to start selling on Amazon, read on. This article talks about brand registration and customizing product pages.

 Register Your Brand

Becoming an Amazon online seller is a straightforward process. Just sign up for a seller account.

 After getting your seller application approved, enroll your brand in the Amazon Brand Registry. Brand registration will protect your name and your interests as a brand owner. It will also unlock tools and reports that will let you track and enhance your brand’s growth.

 Brand registration is only for brand owners. You’re a brand owner if you sell products with an active registered trademark (or a mark with a pending trademark application) in Egypt. If you source outdoor blinds, for example, and sell them under your name (the products carry your label), you own that brand.

 You are not a brand owner if you sell many products from different brands. You are a reseller if your products do not carry your label or name. If you are a reseller, you cannot enroll a brand in the Amazon Brand Registry.

 Customize Your Product Pages

Once you have an enrolled brand, you can use the A+ Content Manager to build custom product pages. You can access the A+ Content tool from your Seller Central dashboard.

 The Key Features of A+ Content

Use A+ Content to make your product pages more interesting, engaging and captivating, which can boost conversions. It has the following features:

• Customized modules: The tool offers a variety of customizable modules, enabling brands to tailor their content layout according to their marketing strategy. You can use images, galleries, charts, bulleted feature lists, and more. Mix and match the modules to show your product in the best light.
• Brand story section: A+ Content lets registered brands create a dedicated brand story section on product pages. Use it to tell would-be customers how your brand started. You can also use this space to promote other products under your brand and provide a link to your storefront.
• Rich media integration and flexible layouts: You can integrate high-quality images, videos, and interactive elements into your product listings and experiment with various layouts. Since you can customize the design and content of your product pages, you can make your products look more attractive. You can also make product features and benefits clearer to customers.

The Benefits of A+ Content

A+ Content helps create detailed, attractive and immersive product pages. Thus, it can lead to the following benefits:

•  Increased conversion rates: Detailed and engaging product pages can lead to higher conversion rates. Product pages can provide customers with more information and visual cues that can make them more inclined to make a purchase. The links to your storefront and other products can also increase sales.
• Reduced return rates: The detailed information on your product pages and the clear product photos can answer questions and clarify what your product is and isn’t. Since customers have a better grasp of your product’s functions, they are more likely to be certain of their choice and less likely to return your product.
• Boosted brand awareness: You can effectively differentiate your brand and product from competitors through your brand story section. Customers can also learn more about you, leading to improved brand recognition and loyalty.

 A+ Content – available to registered brands on Amazon – is a powerful tool for improving product performance. To maximize its impact, maintain high-quality content standards. Ensure all images and texts are clear, relevant, and adhere to Amazon guidelines.

Sell on Amazon Egypt

If you own a brand and wish to start an online store in Egypt, consider signing up as a registered brand seller on Amazon. 

Once your brand registry enrollment is approved, you can create customized, highly detailed and engaging product pages that can increase sales.