Landmark Group Brands Donate To The Fund For UAE: Homeland Of Humanity, In Partnership With Emirates Red Crescent’s COVID-19 Relief Efforts

To support the nation in its COVID-19 relief efforts, Landmark Group brands together pledge their support towards “The Fund for the United Arab Emirates: Homeland of Humanity”. The donation will be utilised to provide medical supplies and food rations to those severely impacted by the pandemic, in partnership with Emirates Red Crescent, the official arm of the UAE for humanitarian work.

The ‘Fund for UAE: The Homeland of Humanity’ was launched under the guidance and directions of the UAE’s leadership, in coordination with the National Emergency Crisis and Disasters Management Authority (NECDMA) and the Emirates Red Crescent, to facilitate community contributions towards combating the COVID-19 outbreak.

Along with a donation to this fund, the Landmark Group has also extended the initiative to their own employees, customers and partners through online communication to further strengthen community contributions towards the cause.

Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, “Landmark Group is pleased to support Emirates Red Crescent in their COVID-19 relief efforts to reach out to vulnerable communities in the UAE. So many people across the globe have been impacted by this pandemic, and our thoughts are with everyone whose lives have been affected. The Fund for the UAE is committed to distributing medical supplies, and food packs to less fortunate families and individuals. This is a critical need of the hour and we are happy to be able to support this noble cause.

As a retailer serving communities here and across the region, we feel deeply about our communities and remain committed to supporting them especially during this difficult time. We are thankful to the leadership of this nation and Emirates Red Crescent in their joint efforts towards protecting the region’s most vulnerable people in this crucial time.”

Mohammed Abdullah Al Zarooni, Director of the Emirates Red Crescent in Dubaisaid; “We thank the Landmark Group for extending their support to our humanitarian work and efforts aimed to bring COVID-19 relief and to serve families and various segments of society affected by this pandemic. With support from organisations like the Landmark Group, we can help mitigate the economic impact of the coronavirus by reaching out to people in need, through our network of local suppliers, vendors and merchants.”

With financial and in-kind donations by individuals and organisations, the Fund for the UAE will unify national efforts to combat COVID-19 by providing essential utilities, medical supplies and food rations to the neediest segments of society. Emirates Red Crescent is collaborating with its partners of the ‘Fund for UAE: Homeland of Humanity’, primarily the National Emergency Crisis and Disasters Management Authority, to strengthen contributions of the Fund and to get additional donors to its health, educational, logistics and food programmes.

Led by the values instilled by the family and the Group’s CSR mission which focuses on the health and wellbeing of local communities, Landmark Group brands are supporting several humanitarian initiatives for immediate on-ground support towards local communities, public hospitals and frontline workers. The Group is working across its value chain by prioritizing the health and safety of their employees and customers, as well as continuing to engage partner factories in relief efforts.

The community relief efforts in the Middle East is driven by all Landmark Group retail & hospitality brands: Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box, Emax, Shoexpress, Shoemart International, Landmark Leisure, Citymax Hotels, Fitness First and Foodmark.

In India, Lifestyle, Max, Home Centre, Easy Buy and SPAR Hypermarkets is leading initiatives on the ground.

Through the Jagtiani Foundation – the private philanthropy arm of the Jagtiani Family and the Life Foundation – a registered trust founded by Micky Jagtiani in 2000, several philanthropic and humanitarian efforts are being delivered to improve the lives of underserved populations, in particular children, daily wage earners and low-income families.