Impossible Foods Expands To The United Arab Emirates, The Company’s First Market In The Middle East

California-based Impossible Foods has arrived in the United Arab Emirates, the company’s first market in the Middle East. Its flagship product, Impossible Burger, is kosher, halal and gluten-free certified, and now exclusively available on the menus of select restaurants across Dubai. Impossible Burger will be available for local restaurant operators to order through preferred foodservice distributor Bidfood Middle East starting today.

With its unique geographical location and international population, the UAE’s diverse food culture serves as a perfect platform to showcase the versatility of Impossible Burger. As a result, Dubai’s top chefs have created some of the world’s most innovative plant-based dishes to date: Impossible^TM Chorizo Gyoza by Chef Akira Back; Impossible^TM Flauta by Luma Makhlouf of Maiz Taco; and Impossible^TM Spiral South African Boerewors at Sausage Fabrique, to name a few.

“Impossible products are made for every cuisine and culture, and we couldn’t be more excited to launch in our first market in the Middle East,” said Dennis Woodside, President of Impossible Foods. “The United Arab Emirates’ status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time.”

A long-time fan of Impossible Foods, Pickl CEO and Founder Stephen Flawith created three original Impossible Burger menu items specifically for the homegrown burger chain: Impossible^TM Cheeseburger, Impossible^TM Double Cheeseburger and Impossible^TM Fries.

“These days, people want to reduce their meat intake for many reasons, whether it be environmental, health or ethical reasons,” said CEO and Founder Stephen Flawith. “We’re pumped to round off our Pickl Plant Based menu with the introduction of Impossible Burger. This product alongside Pickl’s homemade sauces and pickles is something that everyone needs to experience. It is truly a game changer.”

Pickl’s Impossible dishes are also available to order now on Deliveroo, the largest delivery platform in the Middle East.

Impossible Burger will appear on menus today at the following locations:

• Akira Back – Chef Akira Back brings his signature Japanese cuisine prepared with a Korean essence to the Middle East. Serving Impossible™ Signature AB Tacos and Impossible™ Chorizo Gyoza.
• Counter Culture Cafe – Located in the Dubai Marriott Harbour Hotel & Suites, Counter Culture Cafe offers an array of delicious breakfast items and all-day favorites for travelers and locals alike. Serving Impossible™ Neighborhood Breakfast and Impossible™ Burger.
• The Croft – This award-winning British eatery in the Dubai Marriott Harbour Hotel & Suites overlooks the marina’s waterscape and specializes in traditional British cuisine. Serving Impossible™ Roast.
• The MAINE Oyster Bar & Grill – A New England brasserie company founded by Montreal Gastropreneur Joey Ghazal. Serving Impossible™ Short Ribs, Impossible™ Burger and Impossible™ Tartare.
• Maiz Tacos – Originally a taco truck founded by a husband and wife team, these incredible tacos are making waves in the culinary community. Serving Impossible^TM Chili Con Carne Loaded Nachos and Impossible™ Chilli Con Carne Burrito.
• Sausage Fabrique – An artisanal butchery shop and delicatessen. Now serving a variety of offerings, including Impossible™ German Bratwurst, Impossible™ Mexican Chorizo, Impossible™ Spiral South African Boerewors, Impossible™ Sausage & Eggs Breakfast Sandwich and Impossible™ Kofta with Tzatziki.
• Pitfire Pizza – Hailed as amongst the best pizzas in Dubai, Pitfire Pizza offers rustic, artisanal pizza baked in a New York-style “deck oven” to a charred bubbly perfection. Serving the Impossible™ Bill’s Special Pizza: an Impossible™ version of a Pitfire favorite.
• Pickl – Known for it’s ‘Fresh.Fast.Food,’ Pickl is a hugely popular UAE-born chain serving high-quality burgers, sandwiches, and shakes. Now introducing Impossible^TM Cheeseburger, Impossible^TM Double Cheeseburger and Impossible^TM
• Sticky Rice – A family operation offering delicious Thai favorites out of an intimate location that’s always packed. Serving Impossible™ Pad Krapow and Impossible™ Larb.

To learn more about Impossible Foods’ launch in the UAE and participating restaurants, please visit http://impossiblefoods.com/ae-en.

Availability

The award-winning Impossible Burger will be available early next month via Bidfood Middle East, the preferred distributor of Impossible Burger in the UAE and part of the international broad-line food service group Bidcorp. All restaurant operators looking to bring Impossible Burger to their menus can reach out to impossiblefoods@bidfoodme.com.

Dubai will be hosting this year’s World Expo from October 1, 2021 to March 31, 2022, expected to draw more than 25 million visitors from almost 200 countries across the globe. Stay tuned for more news on how to experience Impossible Burger at the World Expo, including many international attendees who will have the chance to try Impossible Burger for the first time.

Our Mission

Impossible Foods exists to transform the global food system in order to feed the world sustainably. By creating delicious, nutritious, affordable and craveable meat from plants, we enable people everywhere to make food choices that are tasty and better for the planet.

Impossible Burger uses far fewer environmental resources than traditional meat: 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to beef from cows produced in the U.S. Impossible Burger also contains no animal hormones or antibiotics, and it has as much protein and bioavailable iron as a comparable serving of ground beef from cows. A 113 g serving of Impossible Burger has 0 mg cholesterol, 14 g of total fat, 8 g of saturated fat and 240 calories.