Galaxy Chocolate Pledges AED600,000 To Empower Women Across MEA

Galaxy, an iconic chocolate brand known for bringing moments of indulgence and pleasure to millions around the world, is embarking on a powerful new journey to make a real impact on women’s empowerment. As part of its global commitment, Galaxy has pledged to help one million people, including women, their families, and their communities, thrive by 2030. To achieve this in MEA, Galaxy has launched ‘Your Pleasure Has Promise’ campaign, aimed at equipping women with the skillset needed to thrive in the workplace or as entrepreneurs.

“Our Galaxy Global Purpose of Your Pleasure Has Promise is all about empowering women. Here in MEA, we are thrilled to be bringing this purpose to life through the successful partnerships we established in 3 of our key Galaxy markets across MEA: Egypt, KSA & UAE’’, said [Chantal Templeton], [General Manager, MEA]. “Through the campaign, Galaxy is committed to empowering women with the tools and support they need to thrive whether in the workforce or as entrepreneurs. The campaign is designed to inspire action also among consumers, encouraging them to support initiatives that drive real societal change. Now consumers will enjoy the unbeatable pleasure of Galaxy while knowing they are contributing to a brighter, more inclusive future for women.”

In the UAE, Galaxy has partnered with the Abdulla Al Ghurair Foundation’s (AGF) Nomu Al Ghurair Women program. The initiative focuses on upskilling Emirati women in management and leadership, while also connecting them with the private sector for internships and job opportunities.Galaxy’s support includes co-funding one cohort of the Nomu Al Ghurair Woman program.

“As part of our commitment to fostering growth and leadership among Emirati women, private sector partnerships like the one with Galaxy are welcome to assure there is industry-specific connection opportunities for women to elevate their skills they need to excel,” said Dr. Sonia Ben Jaafar, CEO of AGF.“Nomu Al Ghurair has served over 26,000 young Emirati and Arabs to date. We committed to empowering women because when we do, we are not only supporting individual achievement but also contributing to a stronger, more inclusive future in business. This collaboration creates a ripple effect of positive change, benefiting families, communities, and the region at large.”

‘I am very happy that through Galaxy we are taking part in Abdulla Al Ghurair Foundation’s (AGF),Nomu Al Ghurair Women program aiming towards upskilling young Emirati females. We had a successful cohort last year where we positively impacted more than 50 young females through mentoring opportunities as well as leadership speeches and internships. This year we are pledging AED600,000 across MEA to empower more women.’ [Ekaterina Pichugova], [General Manager, Mars UAE & Lower Gulf].

‘The beauty of the Nomu Al Ghurair Women program is that we, as leaders of the business, get the chance to provide mentoring sessions to these ladies, internships as well as a chance for exchanging knowledge with other females in Egypt and Saudi. It is a campaign that is truly close to our hearts, and we are bringing it closer to the consumers through multiple executions across UAE to raise awareness about the campaign and its’ societal role’, concludedPichugova.

Galaxy’s commitment goes beyond financial contributions, with the brand being devoted to creating a world where chocolate does as good as it tastes.

To learn more about Galaxy’s ‘Your Pleasure Has Promise’ campaign and how you can get involved, visit Homepage | Galaxy Chocolate or follow us on Instagram.