Freakin’ Healthy®Sets Sights On Global Expansion; Clean Eating Brand Sees Growth Rate Of 400%+ Over Past Two Years

Freakin’ Healthy® launched in 2018 to revolutionise the UAE’s snacking market and service the latest eating habit trends; healthy snacking is on the rise and Freakin’ Healthy® has mastered the fine balance of healthy indulgence.

in 2017, Roy Koyess left a senior corporate role to take the entrepreneurial plunge and set up the F&B brand. The catalyst behind this venture stemmed from the frustrations around the lack of healthy snacks and lack of transparency in the category.  Today, Freakin’ Healthy® is one of the fastest growing F&B brands in the healthy snacking sector in the GCC. In addition, with the brand global expansion plans well on the way into major European cities, and the imminent expansion into the US & Canadian markets has Freakin’ Healthy® set for international stardom.

Globally, snacking is now eclipsing meals when it comes to the amount of snacks someone consumes versus meals per day. 59% of consumers prefer to eat smaller meals throughout the day, and this figure goes up to 70% when it comes to millennials, with 66% of people in the developing world make health a top priority*

Locally, Freakin’ Healthy® has created a snacking solution too: “We’ve seen consumers being more aware of what snacks they eat and how those snacks make them feel.  79% of millennials snack to take care of their bodies or for nutritional needs, and 66% of adults say they often look at the nutritional information of a snack prior to buying. If you look back just five years, you hardly had any local brands in the healthy snacking category. Today you have dozens of brands popping up,” said founder Koyess.

Freakin’ Healthy®’s growth:

• In 2018 Freakin’ Healthy® launched four products, just two years later there are over 40 products in its portfolio, spanning kids snacks, raw bars, protein balls, superfood bars, and more
• Freakin’ Healthy® is currently distributed in over 600 premium and key points in sale just in Dubai alone.
• Freakin’ Healthy®ispresent in 10 countries and expanding
• Growth rate has been +400% over the past two years
• Brand new product Peanut Butter Protein Ball launched on September 30^th 2020due to consumer demand

For further information visit: https://freakinhealthy.com or @freakinhealthyme