evision Acquires Exclusive MENA Broadcast Rights For The ICC Men’s T20 World Cup 2022 Cricket

evision, the media and entertainment division of e& life (a business pillar of e& formerly known as Etisalat Group), today announced that it has acquired exclusive broadcast and media rights for the upcoming ICC Men’s T20 World Cup 2022 to be held in Australia between 16 October – 13 November, made especally available for viewers on CricLife MAX channel, the home of cricket in MENA.

e& life has partnered with STARZPLAY, which is ranked consistently among the region’s top 3 subscription video on demand service, to showcase the highly anticipated event across the MENA.

The ICC Men’s T20 World Cup 2022 is the international championship of Twenty20 cricket. The tournament is the pinnacle of T20 cricket, comprising 16 international teams featuring the world’s best cricketers in a global showpiece event.

The event will have 45 matches being played in seven host cities across Australia with key match-ups such as India and Pakistan, England and Australia. The tournament begins on 16th of October, with the final to be played on 13 November at the iconic Melbourne Cricket Ground.

Olivier Bramly, CEO, evision said ‘We are thrilled to broadcast the ICC Men’s T20 World Cup for the second time on CricLife MAX. Following last year’s phenomenal growth in viewing and the recent DP World Asia Cup, we are committed to bringing you the finest in sports and entertainment from local and worldwide content providers. Fans of cricket will be able to watch the games on both our broadcast and digital platforms, providing them the freedom to watch from anywhere. I am excited to see who takes the cup home this year.’

evision will broadcast the tournament on CricLife MAX on eLife, Switch TV and STARZPLAY across the MENA region. All matches will be streamed LIVE along with highlights, pre-shows and post-match analysis, with full match replays.

Danny Bates, Chief Commercial Officer, STARZPLAY, said: “It’s a sports fiesta on STARZPLAY and we are proud to bring yet another exciting cricket tournament on CricLife Max for all the cricket enthusiasts across the MENA region. Cricket is a big part of our sports offering and hugely popular on the STARZPLAY platform, since it was introduced last year with the ICC Men’s T20 World Cup which witnessed phenomenal success and organic growth in subscribers. We are happy to continue to provide the best viewing experience across multiple devices, including big screen platforms and smart TVs like Samsung, LG, Apple TV, Android TV and more, especially when it comes to live sport.

Harry Griffith, Head – Rights Acquisition & Syndication (Sports), Disney Star said CricLife MAX has established itself as the number one destination for cricket fans across the Middle East. We are delighted to continue our association and broaden the reach of the ICC Men’s T20 World Cup 2022, building on the success of last year where we saw outstanding viewership numbers. CricLife MAX and Disney Star share the same goal of always putting the fans first, enriching their viewing experience and growing the game across the region.

CricLife MAX will be available on Asiana and Sports packages on eLife and the online streaming platforms Switch TV and STARZPLAY. CricLife Channels showcase the best cricket content from India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand, and Ireland, in addition to major events like the ICC World Cup as well as the popular T20 leagues like Pakistan Super League (PSL), Caribbean Premier League (CPL) making it a one-stop shop for cricket.