European “Iveco” Contracts To Supply Trucks In UAE

UAE based multi-business conglomerate GhassanAboud Group signed a partnership agreement with “OK Trucks”, the certified IVECO pre-owned vehicles distributor to provide used Iveco trucks in the country and re-export them to neighboring regions and around the world. This strengthens the UAE’s position in the field of re-exporting trucks especially that IVECO is the second-largest truck manufacturer in Europe.

For GhassanAboud Cars (GAC) this partnership is of strategic importance, as it will enable GAC to represent one of the market’s largest manufacturers of trucks and vans around the world, it will also allow them to greatly support the truck sector in the UAE, the Middle East and Africa. Furthermore, it will help in supporting small and medium enterprises, the logistics and the FMCG sectors as well as fleet owners by presenting them with used trucks.

The collaboration between OK TRUCKS and GhassanAboud Cars also aims to fill the gaps and to ensure a reliable, easily accessible source for procuring pre-owned trucks.

It is forecasted to supply more than 200 units of internationally certified used trucks to the UAE annually. All these trucks follow European Emission Standards which is stringent and higher than the norms followed in the region.

“Since the beginning of the partnership with CNH, the strategy was three-pronged – develop and grow new product sales, reduce the cost of ownership for the end-user through the availability of competitively priced genuine spares and to develop secondary and used product sales.” Jawed Ali Khan General Manager of GhassanAboud Commercial Vehicles and Heavy Equipment stated.

He also commented on the partnership saying:” The latest addition consolidates our product line and completes our offering for commercial trucks to our customers in the MEA region. We are immensely gratified that despite the havoc that this pandemic unleashed on worldwide markets GAC was able to successfully follow and implement the roadmap for IVECO brand development in our territories.”

Alberto Pellegrini Area Manager Middle East and Egypt, Iveco OK TRUCKS continued: “When mentioning GhassanAboud there are many factors able to boost immediately the level of Iveco pre-owned brand awareness in the whole Middle East and African markets. Starting from their highly reputable name which goes beyond the Middle East, to their outstanding ability to move things forward quickly and last but not least their outstanding financial strength, very often making the real difference between winning or losing any deal”.

OK TRUCKS is the dedicated brand of selling and marketing pre-owned vehicles certified by IVECO. GhassanAboud Cars is part of the GhassanAboud Group—a multi-disciplined conglomerate and an established player in the automotive supply-chain for over 25 years, with a market reach of over 120 countries. The group is a major enabler of automotive trade with its global hub in the UAE and complementary operations in Belgium and Jordan.