Etisalat’s All-New ‘eLife Ultra’ Plans Transform UAE Home Internet Services

Etisalat today announced that launch of eLife Ultra, the next generation portfolio of home internet plans, designed to meet UAE families’ home connectivity and digital needs, delivering world-class internet speeds combined with the best 4K and HD TV channels and a range of digital benefits.

The all-new plans deliver Video On Demand TV entertainment, TV gaming, music, lifestyle benefits and much more. All these added services are to meet the changing needs of families today, that has moved beyond just home internet and TV content, with the pandemic changing the way people consume services and go about their digital lives. With this in mind, Etisalat introduced the eLife Ultra portfolio that aims to address these changing needs and embrace the digital future for families in the UAE.

The launch of the eLife Ultra portfolio also marks an important milestone towards enabling the UAE to become a ‘Giga Nation’.  The introduction of the 1 Gbps Fusion plan at AED 999 is a game changer towards facilitating broad based adoption of Giga speeds.

Khaled ElKhouly, Chief Consumer Officer of Etisalat, said: “The new portfolio of services from Etisalat is testimony to our commitment to both address the diverse needs of families in the UAE and enable the UAE to become a ‘Giga Nation’ by making Giga speeds much more accessible. This is also in line with our strategy to ‘Drive the digital future to empower societies’, transitioning from a service provider to becoming a curator of digital experiences, delivering the most engaging content and services with the best-in-class home internet speeds. The new elife Ultra range of plans will bring incredible value to families with the ability to stream the best of entertainment, play games and enjoy hi-res quality music, along with the simplicity of shopping from home.”

The eLife Ultra portfolio launches with three plans: eLife Ultra Starter, eLife Ultra Sports, and eLife Ultra Fusion.  The entry-level package, eLife Ultra Starter offers subscribers high speeds of 500Mbps available at AED429 while eLife Ultra Sports at AED699 comes at a speed of 750Mbps. At AED999 the all-new eLife Ultra Fusion with 1Gbps affordably introduces Giga speeds and includes the complete OSN and beIN ULTIMATE line-up.

To celebrate the launch of these first-of-its-kind plans in the UAE, eLife Ultra will also be launched with a free limited time speed boost promotion of an additional 250Mbps on eLife Ultra Starter and Sport.  This promotion will increase the standard speed of the eLife Ultra Starter to 750Mbps and eLife Ultra Sports to 1Gbps.

eLife today is the most popular entertainment service offering a wide range of TV content to viewers from all around the world and with the new plans further expands this with the inclusion of STARZPLAY and Amazon Prime into the core offering.

STARZPLAY is the number one streaming service in the MENA region, and offers customers access to thousands of hours of premium content including blockbuster movies, exclusive TV shows same-time-as-US, kids content, Arabic and Turkish series, anime shows and live sports like UFC, rugby, AFC football competitions and cricket.

Amazon Prime brings members the best of shopping, savings and entertainment with a range of membership benefits including free One-Day Delivery on thousands of products, free international delivery on millions of products from Amazon US and UK, and exclusive shopping deals. Prime members also have access to popular and award-winning entertainment, including Amazon Originals, with Arabic subtitles and dubbing on Prime Video, in addition to free games and in-game content every month with Prime Gaming.

For the growing gaming community in the UAE, eLife TV Gaming is available with unlimited access to over 70+ premium-grade games in HD quality.  eLife TV Gaming is included on eLife Sport and Fusion plans, and a wireless gaming controller is also included so customers can start playing instantly.

Music lovers have access to an introductory offer of a three-month Deezer family subscription, included in the eLife Ultra Sport and eLife Ultra Fusion plans. Apart from the impressive library of music across different genres and moods, Deezer also offers exclusive access to Rotana content, which is particularly relevant to Arab audiences. Sports fans get access to the beIN Ultimate package included with the eLife Ultra Sports and Fusion plans.

The new benefits in the portfolio also include free food delivery with Etisalat’s award-winning Smiles app.

Existing eLife customers have the opportunity to upgrade to the new eLife Ultra plans to enjoy these new home Internet speeds, superior TV content and digital entertainment services. Customers have an option to sign up for a 24-month contract or a monthly option. For more information on ‘eLife Ultra’ packages, visit www.etisalat.ae/elife (T&C apply).