Entourage Forays Into The UK Market With Payne Play City

Entourage, a live communications agency in the UAE, was appointed to host the first ever 360 virtual music event on eve, its virtual hosting platform for Payne Play City. ‘The Creator Experience’, is a unique event for the independent music industry, and definitely first of its kind to be hosted on a virtual platform.

This event has successfully been launched on last Monday, August 24, which gave independent artists and upcoming artists the opportunity to interact with other music creators, assist daily shows, give live performances, attend masterclasses and connect with incredible guests from the music industry; all in one unique environment.

An immersive, fully branded, 3D virtual environment has been created on eve to host ‘the Creator experience’. The platform allowed artists to meet and engage with their peers and established artists, use tools available to enhance their music and learn in the process.

Mr. Mohammed Tayem, CEO and Founder of entourage said, “We are extremely proud that eve has reached the European market in our second month of operationand this marks our entry into the music industry. This is a completely new concept and has been very exciting for us to develop. We are definitely looking forward to do a lot more work in the UK and Europe and collaborate with exciting brands.”

Mr. Miguel Tello, from ‘The Creator Experience’ said, “This is the first time we are holding a virtual event in the independent music industry that is targeted to upcoming artists. We wanted to create a platform that would allow any and every artist to participate and join their peers and create some brilliant music. After searching for virtual platforms across the world, we chose to work with entourage as their virtual platform, eve, has the ability to create refreshing experiences in the virtual world. It is a very dynamic platform and was customized to our requirements. It has been a brilliant experience for us working with the entourage team.”