Emirati Designers’ Pavilion Captivate ‘Jewels Of Emirates’ Show Visitors

The Emirati Designers’ Pavilion at the 1st ‘Jewels of Emirates’ Show, which is organized by the Expo Centre Sharjah with the support of Sharjah Chamber of Commerce & Industry, SCCI, has attracted a remarkable turnout of visitors and gold and jewelry lovers, who were extremely satisfied with the exhibits from the latest innovations and rare designs of jewelry sets, as well as the traditional gold and jewelry collections made by skillful craftsmen.

Aousha Al Shamsi, 17 years old and the youngest Emirati designer participating in the event together with her mother, said: “I was keen to launch my own design ‘The Brand’ at the ‘Jewels of Emirates’ Show. Inspired by a large set of international designs which I’ve merged them together into one design reflecting simplicity and elegance, and its suitability for modern and classic taste at the same time.”

‘Gold First’ podium is witnessing a high turnout of fans of Arab and Emirati designs. When asking the podium’s owner, said that the traditional jewelry and gold pieces and sets are characterized by simplicity and dominance of gold over gemstones, something that increases their material value with time, adding that he tends to the traditional designs in various forms, such as the traditional ornate headpieces, known as ‘al tasah’, ‘al risha’, and ‘shenaf’, while the ‘mortasha’, ‘al merriah’, and ‘al manthoora’ are ornate neckpieces, besides larger pieces and other gold jewelry that is worn on the hand and fingers.

Mohammed Rahma Al Shamsi, the owner of Rahma Al Shamsi jewelry podium, said that Emirati designers are well-experienced in this industry, inspired by parents and grandparents and the long history in the manufacture of gold, gemstones, and diamond, lauding Expo Centre’s efforts in organizing such a local exhibition which makes it easier for Emirati exhibitors to compete rather than participation in major international exhibitions, giving us much space to showcase our simple yet elegant and handicraft designs.

Sultan Shattaf, Director, Sales & Marketing, Expo Centre Sharjah, said he is extremely pleased with the huge turnout, stating that the event mainly aims to create an ideal platform for Emirati exhibitors and designers to show their talent and creativity, as well as to support the workers in this sector across the emirate and the country at large.

“This year, we were keen to dedicate a special podium for the Emirati designers and exhibitors, with the SCCI’s support, hoping that the upcoming editions will see a large pavilion for national talents,”

Shattaf shed light on the attractive deals offered by the exhibition to support the exhibiting companies, such as the chance to win a Diamond Jewellery Set and diamond ring offered by Salem Al ShueibiJewellery and AED 1000 daily gift vouchers, and many more.