ejunior Celebrates Its Successful 21-Year Journey In UAE

ejunior, an exclusive children’s channel available on eLife TV, fully owned by E-Vision and a part of Etisalat, is celebrating 21 years of success as the UAE’s leading and most trustworthy children’s TV channel. Renowned for programming stellar content for popular children’s TV shows such as Pokémon, Barbie, Lego Ninjago, and iCarly, ejunior has developed a strong footprint across the MENA region, thanks to its large and quality on-demand service in various countries.

Since its roll out in 2001, ejunior has consistently been rated as the most-viewed children’s TV channel in the UAE and has gained the loyalty of young viewers and parents’ trust over the decades. It has also maintained its ‘number one’ ranking in the children’s category on the eLife TV network in the region, according to Etisalat’s Television Audience Measurement (TAM) data. The ejunior channel is available to eLife TV subscribers on Channel 333.

Olivier Bramly, CEO of E-Vision, said: “ejunior prides itself on being UAE’s first children’s channel that has remained a favourite and the most-watched channel over the past 21 years. The brainchild of Etisalat, it is a dedicated brand created for children; has always raised the bar in providing great edutainment content for children; and has established itself as a benchmark for the TV industry. We look forward to taking ejunior to greater heights and celebrating more milestones in the years to come.”

To mark the occasion, ejunior launched a children’s competition last month where participants between the ages of six and 12 were required to log on to www.ejunior.ae, upload a creative ejunior logo they designed, and answer two simple questions about the channel.

Twenty lucky winners will get the opportunity to attend the ejunior anniversary event. They will also visit Infinity des Lumières, the most extensive immersive digital art space in the Middle East. They will also get to watch a new movie with their parents at Reel Cinemas in Dubai Mall. The entire event will be filmed by ejunior and broadcast on channel 333 and shared across ejunior’s social media channels.