Dubai-Based Top Bridal Designer Label Humariff Set To Launch A Capsule Wedding Collection To Celebrate Cultural Diversity In The UAE

It’s no secret that while 2020 has been a tough year for a lot of industries, weddings and civil ceremonies have been among the hardest hit. National lockdowns and social-gathering limitations around the world left millions of couples opting to postpone their special day until 2021 at the very earliest, with widespread disappointment for more than the betrothed.

Bridal designers are the relatively unspoken-of collateral in the fashion fray. While ready-to-wear fashion houses and retailers faced the challenges of people shopping for fewer clothes, bridal wear designers were faced with the prospect of people buying no clothes at all.

This 2021, top local bridal designer Tamam Humariff plans to launch a new collection that targets people in all shapes, color and sizes while giving them freedom to choose how their wedding gowns should be made whether a couture, ready-to-wear or through renting.

“2020 was definitely the toughest year for the fashion industry, most especially the bridal wear as most of the social gatherings are cancelled totally. We are the most hit industry as there were very low to no orders at all. However we believe that 2021 will be a better year for us hence we are launching a capsule collection as a solution for bride-to-be to have a more flexible way of buying or making their dream wedding gown to life.” said Tamam Humariff, Founder and CEO of Humariff Fashion House

Humariif predicted that 2021 will be a year of Bridal Maximalist. “People are going to be so ready to party and if you’ve been someone planning their wedding in lockdown it’s going to be even more intense. People seem to be less worried about budget, ironically, and in a bit more of a ‘let’s get to it’ mood. There’s an uptick in people really going for it and being adventurous. Wear things that are over the top to celebrate” with “a new focus on glamour over minimalism.” added Humariff

Humariff’s 2021 Capsule Wedding Collection is inspired by the ‘Fairies of the Enchanted Forest’ which symbolizes transformation and adventure which is what the Year 2021 wedding industry is all about. Humariff added colourful hues to the couture wedding gowns, party dresses and evening wears.

“The year 2021 is going to be exciting for our industry and that is why I plan to create a collection that captures the beauty of the UAE – the diversity of culture and its people. This country is the melting pot of different cultures and traditions and that is what makes it so unique. My collection is not just for a specific group or community – it is for everyone who wants to celebrate an imperative union of love.” added Humariff

The 17-piece capsule collection is set to be launched on 25th January 2021 at Humariff Fashion House located at 327 Al Wasl Rd – Al Bada’a – Dubai. For those who would like to attend and see the latest bridal preview, you can send an email to info@yugenpr.com or WhatsApp at 058-5811067