Cricket Legend Brett Lee Named ‘Chief Celebration Officer’ Of The UAE Lottery

The UAE Lottery has appointed global cricket legend Brett Lee as its Chief Celebration Officer, a role that puts the spotlight on the people behind the wins and the moments that make them unforgettable.

As Chief Celebration Officer, Lee will meet winners across The UAE Lottery’s game portfolio, hear first-hand how they plan to use their prizes, and share their experiences through exclusive content, community appearances and fan engagement initiatives. In doing so, he will help share the excitement, ambition and diversity that define communities across The UAE lottery player base.

The appointment of Brett Lee reinforces The UAE Lottery’s commitment to delivering trusted, transparent and responsible entertainment within the UAE’s regulated commercial gaming sector. Throughout a career defined by world-class performances, major victories and memorable celebrations, Brett Lee has experienced many of sport’s greatest moments. His passion for celebrating achievement, together with his professionalism, integrity and sportsmanship, makes him a natural fit to champion the stories of The UAE Lottery’s winners while reinforcing the importance of responsible participation and meaningful community engagement.

As Chief Celebration Officer, Brett will feature in winner interviews, community activations and fan experiences across the UAE, giving audiences greater insight into the people behind the prizes while continuing to champion responsible play.