Chiva-Som Marks Its 30th Anniversary Of Wellness Excellence In The UAE — A Natural Home For Holistic Wellness

Renowned global wellness pioneer Chiva-Som selected Dubai as one of its worldwide host cities for its 30th Anniversary celebrations. This intentional decision reflects the UAE’s growing stature as a global hub for premium health and wellness experiences. With its forward-thinking hospitality scene and a community increasingly embracing holistic living, Dubai, and its magnificent skyline, offered the perfect stage for Chiva-Som to mark three decades of transformative wellness.

Held in collaboration with AURA Skypool, the three-day event from May 22–24 brought Chiva-Som’s signature approach to integrative wellbeing to one of Dubai’s most iconic venues. From sunrise yoga overlooking the skyline to wellness-inspired cuisine and personalised consultations, the anniversary celebration offered guests a rich immersion into Chiva-Som’s philosophy—one that mirrors the UAE’s commitment to wellbeing, balance, and elevated lifestyle.

Wellness in the Sky

The attendees experienced a full spectrum of wellness experiences led by Chiva-Som’s expert team, including traditional Hatha yoga, personalised wellness consultations, and breathwork sessions, all designed to nurture balance, energy, and inner peace. Morning yoga sessions, co-led by AURA’s resident wellness coach Emilse and Chiva-Som’s Kamlesh Kumar, took place against the backdrop of Dubai’s stunning sunrise—setting a tranquil tone for the day.

A Taste of Chiva-Som

A key highlight of the event was the special edition of AURA’s “Lunch in the Sky,” featuring ‘A Taste of Chiva-Som’—a collaborative culinary experience by Chef Touch Vongsatitsart from Chiva-Som Hua Hin and Chef Craig Best, Executive Chef at AURA. The three-course wellness lunch brought the essence of Chiva-Som’s health-focused cuisine to life, blending vibrant Thai flavours with nourishing ingredients and wholesome cooking techniques. Dishes included grilled prawns with pomelo salad, Khao Soi Kai chicken light curry, and the much-loved black sticky rice with ripe mango. Guests enjoyed the option to pair their meals with refreshing, alcohol-free wellness drinks crafted exclusively for the occasion.

Dean Stuart Jarvis, Director of Operations – shared AURA Skypool’s enthusiasm for the collaboration: ‘’At AURA, wellness is more than just a trend — it’s a foundational pillar of our brand. Partnering with Chiva-Som for their 30th anniversary was a natural extension of our commitment to mindful, elevated living. Their philosophy of balance, nourishment, and transformation mirrors the ethos we bring to everything we do at AURA.”

“Hosting this immersive experience – from sunrise yoga above the city to a thoughtfully curated wellness lunch – was an inspiring moment for our team and guests. Bringing together like-minded guests to experience and celebrate this collaboration at our iconic and renowned destination, reaffirmed AURA’s role as a sanctuary for elevated, holistic wellbeing. We’re proud that wellness is an integral part of the AURA experience.’’

Meaningful Engagements

In addition to the experiential elements, Chiva-Som’s Win Rojanastien, Assistant to Heads of Sales and Marketing, personally engaged with media representatives and key guests throughout the event, sharing the story behind the brand’s 30-year journey and its ongoing commitment to holistic healing and wellness transformation.

Reflecting on the experience, Rojanastien commented: “It was a true pleasure to meet some of the region’s most respected media here in Dubai. I deeply appreciate the opportunity to exchange ideas, learn from their perspectives, and see how Chiva-Som’s wellness philosophy connects with people in the UAE and beyond. The thoughtful discussions and valuable insights from the event were inspiring,and reminded me of the important role the UAE media plays in shaping meaningful stories about lifestyle and wellbeing. We are truly grateful for their time, presence, and support in marking this special milestone for our brand.”.

Celebrating a Milestone in Wellness

With over three decades of pioneering wellness, Chiva-Som continues to be a global leader in integrative health and rejuvenation. The Dubai event not only celebrated this milestone but also deepened the brand’s connection with wellness-minded audiences in GCC—reinforcing Chiva-Som’s vision to bring purposeful wellbeing to the region and beyond.