Branding The Phone Call

Businesses can eliminate unknown number doubt with a Branded Call, an evolutionary breakthrough that lets companies brand phone calls with their identity and a reason of why they are calling.

Here are some hard facts:

• 87% of your customers rarely or never answer calls from unknown numbers including yours.
• Unknown numbers make your business look anonymous.
• Branded calling allows your logo and brand name to shine through.
• Only 4% of consumers have a callerID service on their mobile phone, so if they haven’t saved your number, they aren’t answering.

Businesses today are employing branded phone calls to overcome the challenges of unanswered calls.

And, in the process, achieving measurable financial and customer satisfaction benefits.

There are two types of branded phone call solutions used in business today:

1. Branded Call Display
2. Branded Caller ID

First Orion’s ENGAGE for BrandedCall Display enables businesses to customize a previously anonymous medium – the phone call – and brand it with their name, logo, and purpose.

When customers see who’s calling, they’re more prepared when they answer, driving higher conversion and retention.

Branded phone calls open up an entirely untapped branding opportunity for companies. Think about how often your employees place calls to customers. With branded calls, each phone call can serve as a branded ad impression for your company, with very little cost and effort.

Marketing and advertising departments spend a bundle promoting their identities across numerous channels and now, with branded calls, companies are adding the phone call to their marketing mix to maintain visibility with customers and reinforce their brands.

BRANDEDCALLER ID

A lighter branded phone call solution that allows companies to identify themselves with up to 15 characters.

ENGAGE and INFORM, are in use coast-to-coast and across the globe, helping businesses get calls answered and build trust with their customers.

Branded calling adheres to all privacy and data protection standards, collects no PII, and has secure content delivery.

First Orion is headquartered in North Little Rock, Arkansas, has offices in Seattle, London, and Dubai, and employs nearly 250 people globally.