Al-Futtaim’s Blue Rewards Program Enters A Strategic Partnership With Commercial Bank Of Dubai

Al-Futtaim Retail Group, the region’s leading retailer which incorporates more than 35bands, has entered into a strategic partnership with Commercial Bank of Dubai (CBD), one of the leading banks in the UAE, to leverage its loyalty program, Blue Rewards, and offer customers exclusive benefits. Customers who open CBD Digi Accounts will receive a range of rewards such as cashback on all items, including sale products (online and offline), exclusive offers from retail and partner brands and the flexibility to redeem across a wide range of options. Customers can also enjoy thousands of 2-for-1 offers on dining, nightlife, leisure, holidays and more in the UAE and across the GCC and Egypt.

Recent research by Al-Futtaim highlighted that more that for more than half of UAE residents, value for money is now the top consideration when deciding where to shop. 47% of survey respondents place more value on money than ever before and 48% look for extra offers and deals than before. As such, Al-Futtaim has been focused on developing rewarding products for its customers.

Commenting on the partnership, Regis Schultz, Head of Retail at Al-Futtaim Retail Group said, ‘’Through our inherent customer-centric approach, we are committed to continuously diversifying our offering to be able to deliver on our commitment of enriching the lives of our customers each and every day. We are relentless in our customer focus and response to their changing needs. The recent partnership with the Commercial Bank of Dubai is a testament to this as we aspire to provide value and convenience to our customers through this first of its kind loyalty program which leverages on our leading brands.”

Through the Al-Futtaim’s Blue Rewards app, customers can instantly open a CBD Digi account using their Emirates ID in less than 3 clicks, conveniently, anytime and from anywhere enjoying rewards for their day-to-day banking. In addition to the Blue Rewards offering, the CBD Digi account provides customers a host of free banking services including free remittances with best in market exchange rates, free ATM withdrawals across CBD ATM network and a cheque book, as well as the option to open up to 11 multi-currency accounts, including a Gold account. No minimum balance or transfer of salaries is required to open the account.

Amit Malhotra, General Manager – Personal Banking Group at Commercial Bank of Dubai, said: “We are pleased to partner with Al-Futtaim’s Blue Rewards program on this exciting initiative, and offer this attractive reward program to our CBD Digi Account customers. At CBD, we are constantly working to exceed customer expectations and reward them for banking with us. Blue Rewards is a popular loyalty program from Al-Futtaim Retail Group offering rewards and cashback on all purchases made across their various brands, which CBD customers can enjoy upon opening CBD Digi Accounts through the Blue Rewards App”.

Download the Blue Rewards App & activate the CBD account to enjoy cashback.

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