Baseball United Announces Official Partnership With Shake Shack For Historic UAE Series

Baseball United, the first professional baseball league focused on the Middle East and South Asia, today announced a landmark partnership with Shake Shack, one of the world’s most beloved burger and shake brands. Shake Shack will serve as the Official Burger Partner of Baseball United, bringing its iconic food offerings to fans at Baseball United events, including the upcoming UAE Series.

The partnership will launch at the Baseball United UAE Series, taking place from February 14-16, 2025, at Baseball United Ballpark at The Sevens in Dubai. Fans attending the event will be able to enjoy Shake Shack’s signature burgers, crinkle-cut fries, and hand-spun shakes at the ballpark, enhancing the overall game day experience. As part of the collaboration, Shake Shack will also be integrated into Baseball United’s in-stadium branding, digital content, and fan engagement initiatives.

“Baseball and burgers go hand in hand, and we couldn’t think of a better partner than Shake Shack to bring a premium dining experience to our fans,” said Kash Shaikh, Chairman, CEO, and Co-Founder of Baseball United. “With its deep roots in Americana and a commitment to community—both key pillars of our BU brand —Shake Shack aligns perfectly with our mission to grow the game in the Middle East and South Asia. We’re proud to welcome them to the Baseball United family.”

Shake Shack has rapidly expanded its presence in the Middle East, with multiple locations across the UAE and the GCC. Through this partnership, Shake Shack will create exclusive Baseball United menu items and limited-time offers that celebrate the spirit of baseball. Additionally, fans can expect unique activations at Baseball United events, including authentic baseball food experiences, giveaways, and special promotions.

“We’re excited to partner with Baseball United as they bring professional baseball to the region,” said Greg Hirst, Business Manager for Shake Shack MENA. “Baseball is a sport that unites people, and Shake Shack has always been about bringing people together over great food. We can’t wait to serve up some Shack classics to fans and be a part of this incredible journey.”

The UAE Series will mark the first time Baseball United’s franchises, the Arabia Wolves and Mid East Falcons take the field, as well as the first time any professional baseball clubs compete in the Middle East. The two historic franchises have rosters full of former Major League Baseball players, including former New York Yankees stars Robinson Cano (Wolves) and Didi Gregorius (Wolves), and former San Francisco Giants standouts Pablo Sandoval (Falcons) and Alejandro De Aza (Falcons).

Tickets are on sale now exclusively on Platinumlist and games will be broadcasted across the Middle East and streamed for free on baseballunited.com. Regional broadcast partners will be announced soon.

To learn more about Baseball United, visit baseballunited.com.