5 business benefits of investing in mobile application development

Existing businesses of all sizes are experimenting with new approaches to stay in the market and achieve continuous growth. One of these approaches could be investing in mobile applications. With enormous numbers of smartphones users and high screen time and mobile usage worldwide, mobile apps are a powerful tool for businesses to improve customer satisfaction, keep customers engaged, retained, and boost revenue by generating more sales.

In this blog post, we’ll walkthrough some benefits of investing in mobile apps. And how to choose the best mobile app development company.

1. It improves customer engagement and loyalty

A business engages directly and closely with its customers through mobile apps, offering them personalized experiences, push notifications, and in-app messaging. This makes you constantly with your customers, encouraging them to take decisions and make purchases. With a user-friendly, easy to use, and short process apps, you can increase customer satisfaction and lead to more retention
For example, mobile apps can be beneficial for retail industry, as it allows them to send personalized deals and offers based on the customers’ journey, preferences, wants, and needs that you can understand from the app.

Here is a pro tip to do: you can use loyalty programs in the application to give rewards to frequent users, boost more engagement and achieve long-term loyalty.

2. Increases brand visibility

Having a mobile app that runs with your business identity with a branded icon, colors, fonts, and app features that represent your brand on the user/customer’s phone, helps your business stay on top of mind since it’s continuously visible on the customer’s phone.
The idea of the app being continuously present on the user’s phone helps build and increase brand recognition, which eventually achieves more repeated app uses.

For example: Starbucks’ mobile app is a major example of brand visibility done right, here is how.

It reflects its branding cohesively along with features like rewarding programs and quick ordering process and delivery that ensures highlighting the overall Starbucks identity at every interaction within the app.

3. Boost sales and increase revenue

In general, how to increase sales and generate new leads is the most asked question for all business. When a business creates an app, it becomes closer and easier for the customer to shop directly from the app all the time. It can generate impulse buying decisions when they see an offer notification for example or a notification on low inventory alert.
These are all encouragements for users to open the app and shop more, which boosts sales and eventually increases revenue.

Some examples to boost sales:
– Flash sales notifications: the app could send exclusive in-app discounts to encourage users to take immediate action
-Subscription levels: Offer various subscription premium levels through the app to generate continuous revenue.
-Push notification: send notifications on limited time offers to encourage people to take action immediately
Examples of brands that take mobile apps to the next level:
Amazon has features that offer personalized product suggestions, easy and quick checkout process with constant notifications about discounts, product restocks, and low inventory.
4. Provides insights about customers

Mobile apps gather data about customers’ behavior, preferences, wants, needs, and buying habits and provides it to businesses.

Through this data, businesses can understand their target audience more and provide them with products and services tailored to their needs

This data is also valuable in providing insights of the most selling products, least selling products, app usage time, and more valuable information. Businesses can use these data to take decisions that are based on facts to constantly improve their performance.

5. Direct communication with customers

A mobile app is a great way to directly communicate with customers, it’s like an open channel between a business and its customers.
Tools like push notification, in-app chat feature, app feedback surveys and forums, responding to queries and concerns are all facilitators in effectively communicating and engaging with customers.

Constant communication eventually creates a relationship between a business and its customers by making them feel valued and connected to the brand.

Here is a pro tip to follow: use automated but personalized message notifications to engage with users because people tend to like and engage with personalized content more.

Conclusion:
In the constant technological advancements, digital transformation is a must. Investing in mobile apps is important for your business, it still depends on the type of business and industry you’re in, but it’s crucial to consider investing in a mobile application and make use of all the benefits it drives to your business.